Spending on building products is continuing to grow—driven by the stabilizing housing market, increase in housing starts and demand for higher-end products in new homes. Reaching the pros that specify building products has never been more critical.
Over the last fifteen years, the remodeling market has nearly doubled in size to $279 billion. Despite the overall slowdown in the housing market, home improvement expenditures continue to grow. Homeowners are undertaking projects of all types—and looking to remodelers to do the work. As houses age, they require significant investments in upkeep and home improvement—and, consequently, a significant investment is building products.
Source: Joint Center for Housing Studies at Harvard, US Census Bureau
Competition for buyers' attention remains fierce. Making an impact on high-volume builders and remodelers is essential to maintaining the growth of your business. The first step is making sure your products are where these buyers turn when they need information on new products, product ratings and innovative product information—Building Products and
ebuild.com.
Subscriber Product Usage
| Lumber |
13,837 sq. ft. |
37.4 billion sq. ft. |
| Roofing |
3,103 sq. ft. |
8.4 billion sq. ft. |
| Insulation |
3,061 sq. ft. |
8.3 billion sq. ft. |
| Ducting |
226 ft. |
610 million ft. |
| Sheathing |
13,118 sq. ft. |
35.4 billion sq. ft. |
| Interior Doors |
12 doors |
32.4 million doors |
| Exterior Doors |
3 doors |
8.1 million doors |
| Patio Doors |
1 door |
2.7 million doors |
| Garage Doors |
2 doors |
5.4 million doors |
| Closet Doors |
6 doors |
16.2 million doors |
| Windows |
19 windows |
51.3 million windows |
| Siding |
3,206 sq. ft. |
8.7 billion sq. ft. |
| Flooring |
2,269 sq. ft. |
6.1 billion sq. ft. |
| Cabinets |
20 cabinets |
54 million cabinets |
| Toilets |
3 toilets |
8.1 million toilets |
| Bathtubs |
2 bathtubs |
5.4 million bathtubs |
| Fireplaces |
1 fireplace |
2.7 million fireplaces |
| Sinks |
3 sinks |
8.1 million sinks |
Source: NAHB Facts, Figures and Trends
Products used per in average house x 54 average houses built per subscriber x 50,000 Building Products magazine subscribers
